About Jake

Former Director of Agency Development, Partner and Music Booking Agent at Madison House, Jake Schneider played a pivotal role in developing and fostering the careers for acts like BASSNECTAR, Lotus, Beats Antique, Keys N Krates, KYGO, Thomas Jack, Black Tiger Sex Machine, ILLENIUM, Break Science, The Soul Rebels, Hieroglyphics, Del the Funky Homosapien, Souls of Mischief, Zion I, Blackalicious, The New Mastersounds, The Coup, Dabin, Hilltop Hoods, Liquid Stranger, MOBB DEEP, Lyrics Born, The Pharcyde, Moon Hooch, PHAM, Thundercat, and TWIDDLE.

Schneider, with his well-touted affinity for new technologies, saw much to change with the archaic processes throughout the business and co-created the first cloud-based amalgamation of acronym-infested systems (CMS, CRM, etc) for the touring world with his friends at Opus One.

Working to revolutionize the fan experience at outdoor festivals, arenas, amphitheaters and venues around the world, Schneider has been invited to share his insights to organizations and panels including Insomniac’s EDM Biz, Pollstar Live!, IMFCON, Cutting Edge Music Conference, Canadian Music Week and SF MusicTech Summit, among countless other speaking, keynote and live streaming events in addition to a heavy dose of mentoring for the next generation of young rock stars. He also sits on the advisory board of nonprofit Conscious Alliance and soccer/footy club Colorado Rapids.

Cutting his teeth as the the Talent Buyer for the University of Iowa, Jake has certainly put in some time. With nearly 20 years spent grinding in concerts, he decided it was time to make some changes and exit the straightforward management world in favor of being able to play the jack-of-all-trades for himself with a focus on consulting for artists, creatives, and those that support them, in addition to a focus on marketing strategy and branding narratives. The aim is to level the playing field for aspiring artists and their burgeoning industry professional counterparts, allowing everyone to pull back the unnecessary curtains while educating and empowering musicians to elevate their potential on a fiscal, physical and mental level.

“Don’t wait for what’s next. Build it.”

Jake has spent an ample amount of time globe-trotting to acquire insight and perspective on art and culture, frequently traveling within the packs of those who inspire him. In 2018, he joined an intimate group of entrepreneurs and social media mercenaries to attend Gary Vee’s Vaynerchuk 4D program before chasing Tony Robbin’s bus around the world to events in Fiji, Amsterdam, and more. The immersion of new ideas led to Jake’s experimental Project Piddonkadonk series, a platform for exploring consumer tech, live streaming gear, drone cameras, and new content syndication models while traveling across the globe.

Continuing his quest to hustle without boundaries, Jake is redefining the ways in which consulting for music and tech and his passions for “personal upgrade” and “communal wellness” can coincide. In 2019, the concept for B1nary H0rde was born, a new project in development to empower artists through education, collaboration, and investment models. Other projects include wellness brand Digital Dose and green energy firm Sopris Solar.

You can find Jake on Clubhouse, Instagram, and all other valuable, yet time-shredding platforms, under the @Piddonkadonk handle.


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